Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
A little less red, but still very Virgin. In 2011 The Virgin Atlantic site was nothing like its sexy and edgy brand suggested. Legacy systems and a decade of patching meant it was due a ground-up redesign. And their apps were poor and unloved.
Overhauling one of the world's favourite airlines and making an experience that looks and feels unmistakeably Virgin. We worked closely with Virgin's internal branding team to interpreted their new identity and produced a strong visual language and guiding principles for use across all digital channels - with focus on typography, iconography and photography as well as developing a fantastic tone of voice and interactive experience.
We wanted to create an experience that removed stress and made flying feel great again, a luxurious, stylish, Virgin experience. Whether you're booking, researching, seeking inspiration, or making a complaint, every touch point has a virgin twist that reflect their iconic level of customer service.
I led the team that took the site from clunky and poorly maintained to best of class, with innovative navigation and booking features, inspirational content, and playful utility. Front end, back end, and systems integration. Mobile and more. We did the lot.
Our approach to design was to bring a sense of elegance and indulgence back to flying - make the experience of booking as exciting and enjoyable as possible, after all it really is the start of your journey with Virgin Atlantic. All our interactions were designed, and tested to be as simple, and effortless as possible - to make travellers feel as relaxed as possible.
We launched in 2012, and we had a lot of fun along the way, with playful ads to create awareness of some of the new mobile features of the site and apps.