Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
Freesat offers everything you’d want from a TV service, but with one important difference. It’s completely subscription free. Set against the astronomical costs of Sky, it’s hard to understand why more people haven’t already made the switch.
With a miniscule budget in comparison to the UK’s biggest advertiser, Freesat needed more than an ad campaign to take on Sky. They needed an idea that would unify every part of their business and give them a disproportionate voice.
We analysed over 45,000 conversations for clues about what made converted customers take the plunge to dump Sky, and it quickly became clear that switchers spoke like converted addicts.
They loved the product so much, they didn’t just give positive reviews they gave unbelievably good reviews.
And with the highest Net Promoter Score in the market, we knew they had an unbelievably good product to match.
So we launched Unbelievably Good - a bold platform as joyful as they are.
We developed a cohesive brand book, making it simple for everyone in the business to understand how the concept came to life in their own roles.
Our first ad took real-world comments from Twitter, and turned them into delightfully hyper-real film moments.
And print and OOH followed with more Twitter fuel, and the the same refreshing voice.
Our second ad showed people doing unbelievably good things, and having an unbelievably good time doing them. But still extolling the virtues of Freesat.
Our colourful idents brought to life the unbelievably good time people have with Freesat.