Amplified is the charity arm of The Gay Times, supporting journalists and communities that face persecution because of anti LGBTQ+ laws and attitudes. But in the UK violence against trans and non-binary people is rising, in part because of anti-trans sentiment in the media. We created a fully integrated campaign on zero budget, to engender support from within LGBTQ+ communities and beyond by showing how nonsensical it is to have LGB rights without the T.
This campaign not only drove donations and support, but picked up in Cannes and D&AD.