Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
The Body Shop had once been a bold leader in the category, but had lost its way when it was acquired by Loreal. We were brought on board to reinvigorate the love for the brand, at their two key sales moments, Mothers’ Day and Christmas.
We brought The Body Shop back to life with the honesty and British humour they’d lost, that had been part of their brand heritage.
Our global Christmas campaign had to work in all key markets, and get cut-through over the festive season, with a modest budget. Our answer was a made-for-TV (but broadcast on the internet) film focussing on a simple moment of joy that happens everywhere in the world - singing Christmas carols in the shower.
Jingle Bells (or as we call it, Jingle Bums) was released amongst a sea of heart-wrenching seasonal ads, and immediately stood out for its pure joy. It was released to journalists on the day that all the Christmas TV ads get a write up, and made it to #5 for the year in the UK, equal with John Lewis.
What’s most fantastic is these lists cascaded into a huge amount of views, and the conviction by many that they had, in fact, seen it on the telly.
For Mothers’ Day we created an integrated campaign around the idea of ‘Treat Your Mum Like a Queen’. We posed the question “what kind of Mothers’ Day morning would the Queen have?” in our viral film, shot by Alison Jackson. Famous for her celebrity look-a-like photos and films, she had viewers amazed by the likeness. It became The Body Shop’s most successful film for organic reach, ever.