“Laura is one of my favourite people in the industry (or anywhere). Professionally she’s great. She can spot, nurture and hone big ad-type ideas, but her techie and “craft” background mean she’s also great at working through the minutiae of an experiential or digital idea. She’s incredible at staying on top of new developments in tech, but (even more importantly) has the imagination, soul and strategic commercial nous to see what they could mean for brands, people and ideas. She’s probably a better digital planner than most digital planners. And to top it all, she is one of the nicest, humblest people you could ever hope to work with. She also knows a LOT about goth and has amazing tattoos.”
“From a baptism of fire on the Pringles account, to winning a Lion, A Pencil and the Grand Effie, Laura took our account from one that was at risk to one that was thriving. She listened, she heard, she got it and the work followed. A strategic creative but one that knows how to make a team tick, she delivers what real commitment and partnership mean. Above all she understands we have a business to run and products to sell – and that the agencies role in it all is to help us do exactly that! A creative they said, loves working with clients they said, manage any issues they said, win awards they said! And by God we have!! Thank you Laura JB!!”
Chris Wildish, Global Director Brand Content, Pringles.
“Laura is the kind of leader everyone should have as a boss at least once and preferably for a longer period of time. To watch and to learn from and to be inspired by. She is incredibly positive, super smart, her presence brings calm and a sense of ‘we can do or be anything’. Together. She inspires people to be the best version of themselves, she is curios, open, she listens and builds a very inclusive culture. Her passion about work, people and the industry is endless. She is a superhuman. Laura for president. 😊”
Personal acheivements:
Honorary Doctorate for services to women in graphic design - UAL (Norwich University of the Arts)
President D&AD 2013/14. Board of Trustees 2010-2015
Influencer of the Year - The Drum
BBC 100 Women 2018
30 under 30 - Times Magazine (Australia)
Member WACL
Co-founder - SheSays
Founder - OKO
Founder - CANNT Festival
Awards:
2018 UNSW Alumni Award
The Drum Agency of the Year, New Year Honours 2017
Ad Age Small International Agency Of The Year (Silver) 2016
18 Cannes Lions
11 D&AD pencils
Current One Show, LIAA, Clio, Campaign Big, Creative Circle and Caples awards
Creativepool 100 Creative Leaders 2023
Board positions:
D&AD 2010-2015
Factory International (Manchester International Festival) 2020 - present
University of New South Wales Alumni 2019 - present
Creative Circle Advisory Board 2021 - present