Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
Introducing The Entrepreneur Gene Project for Mercedes-Benz Vans UK. We teamed up with DNAfit and Liverpool John Moores University on a new initiative to explore the unique entrepreneurial drive of our nation.
As UK businesses suffer under the uncertainty and change caused by Brexit, there’s never been a moment more important to support them. Mercedes Benz Vans has only ever spoken to fleet managers, so creating a campaign that fundamentally reaches out to and helps small business, rather than just talk to them, was a key first step.
Launched in partnership with Esquire at their Self-Made Man event in London, we tested thousands of SMEs, side hustlers and established entrepreneurs to find the things that connect them.
Second stage was to create a mentoring programme connecting entrepreneurs at different levels with similar genetic traits around personality and risk etc.
Unfortunately the campaign was pulled post-launch.
Read about it here.