Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
We work with Greenpeace on specific campaigns to lobby companies and governments around the world, and to build their audience outside of their core environmental activists.
There are only 5000 tigers left in the wild. Greenpeace wanted to bring attention to this in the most powerful way possible, and open up environmental discussions to new audiences.
So we enlisted the biggest cats on the internet, to save the biggest cats in the wild.
Working with cat-fluencers around the world, we made a film that captured the hearts of cat fans everywhere. Online image tools allowed them to make Greenpeace memes with their own felines. We had everyone from MC Hammer to famous internet dogs lend their support.
With huge organic reach, it allowed Greenpeace to build support for tigers, and talk about the environmental causes of their decline, to a new and warm audience of animal lovers around the world, making the campaign a huge success.
We enlisted the help of our celebrity friends (and dolphins) again, this time to lobby the worlds’ biggest canned fish companies to use sustainable methods. Responsible for pet (and human) food all over the world, our cats demanded dinners that were better for the ocean’s creatures.
After many months of campaigning, we had success, and the global businesses committed to more sustainable methods of fishing.