Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
Macmillan InfiKnit aimed to raise awareness of fuel poverty for cancer patients. What’s fuel poverty? It's when someone has to spend more than 10% of their income on energy to heat and power their home, which is the case of many people who are being treated for cancer. Less able to pay, they’re also more likely to feel the cold.
Inspired by the simple question “what makes you feel warm?”, we found a simple and engaging way to raise awareness about this issue and campaign government for change. By creating the world’s first internet-powered knitting petition maker.
As people were typing the answer to this question into our site, our magic knit-bot was turning these words into a knitting pattern and adding it to a increasing scarf, standing as physical petition to the UK government. The individual knits could be shared on social media.
The installation ran 24 hrs a day for 3 months collecting messages of support on the wooly petition, even creating its own avid fans who watched day and night.
This became the largest ever knitted petition, twice the length of Big Ben.
It was then presented to the Prime Minister. The lobbying paid off, and soon after laws were introduced to support cancer patients with their heating bills.
It was the best-performing petition Macmillan had ever undertaken.