Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
Barclays wanted to build trust and take a whole new approach to marketing. Rather than playful advertising talking APRs and ISAs, our cross-agencies-and-client team developed a strategy where we created valuable new services and platforms for customers and advertised them instead.
Our most ambitious project was Barclays Life Skills. By connecting young people to small businesses we created a training programme like no other. Life Skills teaches young people about the skills required for the workplace, with interactive games and challenges.
The online training platform is built specifically for 14-18 year olds, and designed to be completed at home or in the classroom. Great care was taken to develop language and game elements that supported all students regardless of ability.