I was commissioned to produce a piece of work for Do the Green Thing, for their exhibition “Man-made Disaster”. The brief? To respond to research that shows that men’s relationship to environmental issues is causing climate breakdown, and that women are more severely effected by the crisis. The exhibition challenged masculine values and the patriarchy, and looked at new ways of addressing the issues.
Other artists include The Guerrilla Girls, Reem Yasouf and Hyphen Labs.
Working with D&AD Shift graduate Maisie Plumstead we were inspired by the research that says that men are less likely to recycle, or to put litter in the bin (especially if the bin is green) because its seen as a feminine trait. We took everyday park bins, and transformed them into interactive ‘masculine’ characters that appeal to young men, rewarding them with sounds as they put their litter where it should go. And changing behaviours of boys before their negative attitudes to the environment are formed.
