Award-winning Chief Creative Officer, keynote speaker, workshop facilitator & trainer
An award-winning creative with a long history of innovative commercial work.
Entrepreneur, founder, innovator.
A firm believer in the power of creativity to make positive change.
In her role at Grey London, she leads one of WPP’s most creative agencies and both sits on the Global Creative Council and chairs the EME Council. In 2021 she was runner-up in Campaign’s Agency Leader of the Year.
She has won many creative and effectiveness awards at the highest level - D&AD, One Show, Cannes, LIAAS, Clios, Campaign Big, Creative Circle, British Arrows, Caples, Effie’s and IPA Effectiveness.
Under her stewardship as founder and CCO, creative agency Mr. President was been awarded Agency of the Year by The Drum and AdAge, and independent agency of the year in Campaign.
One of the world’s few female Chief Creative Officers, she is former president of D&AD, has recently been named one of Britain’s most influential people within the Debrett’s 500 annual list for the second year running, scooped up Individual of the Year at the Dadi Awards and been awarded an honorary doctorate for her services to graphic design from University of the Arts London (Norwich).
In 2018 she received the Alumni Award for Art and Culture from the University of New South Wales.
Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries. With over 90,000 members operating in 55 cities worldwide SheSays includes mentoring, events and the online career progression tool The WEI.
She founded OKO, an app-based mentoring and career development programme that connects young people with individuals in business through personality profiling. She is also a co-founder of The Great British Diversity Experiment, the largest practical experiment in diversity and its contribution to commercial creative practice.
And because she loves solving real-world problems with creativity, she also founded CANNT Festival, for diverse talent that can’t go to Cannes Lions.
She lectures around the world extensively and has been invited to be part of the Facebook Global Creative Council, a think tank to help steer the future of social media.
She has been a jury member or chairman on many prestigious industry awards including D&AD, Cannes Lions, ANDYS, The British Arrows, Eurobeat, Campaign Big Awards and Creative Circle. In 2023 she was President of Caples.
Laura continues her arts practice exploring areas of identity and gender; and is also a trained taxidermist.
She was one of BBC’s 100 Women in 2018.