https://laurajb.com/works daily 0.75 2026-02-26 https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549198318233-7GPIGLC6Q5IXNEIPM07O/1920x1080_marcus1.png Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549204046916-D4EMI4SJ8K8ZZSTIM3XS/image-asset.jpeg Creative Projects Inspired by the simple question “what makes you feel warm?”, we found a simple and engaging way to raise awareness about this issue and campaign government for change. By creating the world’s first internet-powered knitting petition maker. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549201969196-FTX2WNGBFKWPOQZWGENV/image-asset.jpeg Creative Projects - Jingle Bells : A festive feel-good from The Body Shop Our global Christmas campaign had to work in all key markets, and get cut-through over the festive season, with a modest budget. Our answer was a made-for-TV (but broadcast on the internet) film focussing on a simple moment of joy that happens everywhere in the world - singing Christmas carols in the shower. Jingle Bells (or as we call it, Jingle Bums) was released amongst a sea of heart-wrenching seasonal ads, and immediately stood out for its pure joy. It was released to journalists on the day that all the Christmas TV ads get a write up, and made it to #5 for the year in the UK, equal with John Lewis. What’s most fantastic is these lists cascaded into a huge amount of views, and the conviction by many that they had, in fact, seen it on the telly. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556876437677-0ZYVL6S8GCMVS12EQIZN/freesat_cs_00.jpg Creative Projects So we launched Unbelievably Good - a bold platform as joyful as they are. We developed a cohesive brand book, making it simple for everyone in the business to understand how the concept came to life in their own roles. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556878026994-PFAKXNIMI9RUA7TYPLMY/image-asset.jpeg Creative Projects - Greenpeace - Cats Save Tigers There are only 5000 tigers left in the wild. Greenpeace wanted to bring attention to this in the most powerful way possible, and open up environmental discussions to new audiences. So we enlisted the biggest cats on the internet, to save the biggest cats in the wild. Working with cat-fluencers around the world, we made a film that captured the hearts of cat fans everywhere. Online image tools allowed them to make Greenpeace memes with their own felines. We had everyone from MC Hammer to famous internet dogs lend their support. With huge organic reach, it allowed Greenpeace to build support for tigers, and talk about the environmental causes of their decline, to a new and warm audience of animal lovers around the world, making the campaign a huge success. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549203121517-UUP3RLO2HZ5HKTA483IU/image-asset.jpeg Creative Projects - Le Club Goose Luxury is a nuanced concept, complicated by trade-offs between exclusivity and accessibility, quality and affordability. A truly next-generation loyalty scheme, giving Grey Goose’s VIP customers RFID (Radio-frequency identification) enabled sterling silver geese which would unlock exclusive experiences across the globe. Each individual goose would become the customer’s pass into a club that would give them access to exclusive experiences in locations all over the world - with Courchevel just the start. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549203226385-TXEVGRSQI8FW22QUL43W/image-asset.jpeg Creative Projects And so the ‘Discovery Spoons’ were born: handcrafted NFC-powered mustard spoons that are programmed to save your favourite flavours as you explore your way around the shop, tasting some of the forty five mustards available. You simply ‘tap’ your discovery spoon on the sensor infront of your preferred mustard and your taste preferences are swiftly uploaded, allowing you to leave your contact details on an old fashioned typewriter. Your personal selection of mustards is then emailed to you, along with tasting notes and suggestions for how to best enjoy Maille’s wares in the future. This allows mustard lover’s to discover more mustard goodness, and allows Maille to track interest and sales of their flavours to inform product development. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556879752893-MG9B337HBZ70IZ8XF2UN/mrp_website_planinternational.jpg Creative Projects We knew it was time for them to change tone and set a new, unapologetic girls rights agenda. To create an idea that could inspire and drive support for the fight of courageous girls worldwide. An idea that could break down gender barriers and smash outdated stereotypes. The idea is a rallying cry for girls worldwide. Girls take the lead in ‘Girls Get Equal’, so instead of speaking for them, we amplified their voice. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549210438241-BQ126Q85BEDCF50UUV8Z/stonewall_cs_00.jpg Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549202721140-RDWH3P2PCGUQU642HXD7/image-asset.jpeg Creative Projects - 100% Characters - SUE BLACK We spent time with Dr Sue Black, exploring her incredible journey from single mum to OBE. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549213106445-NFNLTMXC9VFDG8ZSZ4IO/virginred_cs_00.jpg Creative Projects Introducing Virgin Red. A living, breathing brand that is full of the famous Virgin ‘wink’ and designed to reward you for “living a life more Virgin”. From how it looks, talks, behaves, acts and moves, we created a unique universe that connected each and every Virgin brand. And a brand identity built around bold shapes and modular, playful iconography. One which can be constructed in many different ways, still or moving. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556883685246-795XUV4KT7YUXNSYFYM5/image-asset.jpeg Creative Projects - Peroni Collaborazioni- Fashion Foie Gras & Jessica de Lotz 1 https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1568909668109-ZS9A1NLM1GMHTN77K4T2/virgin_8.jpg Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549204872155-FD5K54JJIIJ0LHXTZVAR/aviva-drive-app-challenge.jpg Creative Projects In 2013, Aviva became the first insurance brand to launch a smartphone app which records drivingbehaviour. Measuring cornering, braking and accelerating through GPS, ‘Aviva Drive’ can consequentlyoffer safer drivers up to 20% off their next car insurance policy. In order to achieve a successful launch, Aviva and its agencies did not only consider promotion; they also worked on the design and features of the app itself, ensuring that the app and its advertising framed this new technology in the best possible way: simple, populist, playful yet trustworthy. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583755837883-T6Z7U7EW3Y02VUZ04V65/image-asset.jpeg Creative Projects - Nike Plus One. Helping Nike become the perfect training buddy The Plus One strategy encouraged Nike to stop talking to the individual and instead focus on the crew. This new proposition for Nike Women’s in Europe was launched as the core strategy for all agencies, and was kicked off with Chase Summer, a campaign that encouraged women to form ‘crews’ to challenge each other across all Nike’s digital platforms. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583766166925-IIUU3BEQXS26LJ52B4Y9/METROBANK_mrpwebsite_01.png Creative Projects As long term friends of the bank, Mr President were asked to undertake our Brand Defining Idea process. Speaking to colleagues, customers and the C-Suite, we helped uncover their most compelling point of difference: their people. But not just any people - people-people. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583767064505-CMZD9M8U4LAVE2ZQKTOT/20190627_MRP_BDI_HE.jpg Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583768616379-61PFFJBERAJ3VK10FOLB/image.png Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583770241465-N6NTCSFQL2HPD86PY27E/image.png Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583770639641-E2GSMPBHN7ET1Z3GNCOE/image.png Creative Projects Our challenge was to show that MOO are the perfect complimentary creative partner to all their own design talents. Whilst the designers are amazing at bringing their ideas to life on screen, MOO is marvellous at making them real. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583768106987-CUGX39RPRRTV6TJBN1RY/image.png Creative Projects Their new proposition actually promised amazing rewards without any of the usual hassle. With purchases at more than 70 national retailers and 16,000 stores offering rewards of up to 12.5% in some cases, the card was nothing like the usual 0.1% offers out there.This wasn’t just about getting tiny discounts on purchases, the rewards had the potential to build up to a proper savings pot. So we flipped the idea on its head: This isn’t cashback, it’s cash-forward. Cash-Forward is about free money that builds up in savings pots with every purchase. Bonus money - just like that tenner your gran gave you at Christmas - that you look forward to spending. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583768403985-FPG5OU620ZXJE8PIFD6R/image.png Creative Projects The challenge therefore was to redefine the area itself. And from the tailored shirts of Jermyn Street, to the one-off artworks at Christie’s, to the singular institutions like the Ritz, the answer lay in the uniqueness of the quarter. St James’s London is truly is one of a kind. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583769830285-CB2BHU8FJUDLCCQEW0L2/giftcloud_app_welcome_v2.jpg Creative Projects Consumers see gift cards as a total downgrade on real gifts for real friends. An impersonal, old school, lacklustre gift, given when you simply don’t have time. But you still want to show you care. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583828806413-M40LNUOE6YSBT4OFO2MB/iu.jpeg Creative Projects https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583843364157-1VGW9IQG2IPV4QBWBBIG/mrp_website_method.jpg Creative Projects We first asked ourselves, how do you actually make people care about cleaning products? Our audience don’t just buy Method because of its efficacy, they buy it because of how it looks, and how it makes THEM look. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583843730198-1B9AGQ7YD8PEAYK9LCDC/image.png Creative Projects We teamed up with SheSays and made it possible for you to generate and share a Pay Gap Pound showing the gender pay gap in your profession. Join us in fighting the cultural stigmas that reinforce gender difference in the workplace. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549205260110-BY11M75NYNWZ7ELFEW6D/Barclays-Life-Skills.png Creative Projects Our most ambitious project was Barclays Life Skills. By connecting young people to small businesses we created a training programme like no other. Life Skills teaches young people about the skills required for the workplace, with interactive games and challenges. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1692523451640-SQXI52IIL7E3D9V5DRA0/image-asset.jpeg Creative Projects - The 'Octocurse': Watch This If You Eat Octopuses https://laurajb.com/projectme daily 1.0 2024-11-27 https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549211711699-PV0B9405FWQEEABM2WYO/960x720_62_20140928_224720_LAURA_JORDAN_BAMBACH_2.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. Since April 2024, Laura is the Founder and Chief Creative Officer of creative agency Uncharted, with two acclaimed women of the industry, Hattie Matthews and Fern Miller.. In her role at Grey London, she leads one of WPP’s most creative agencies and both sits on the Global Creative Council and chairs the EME Council. In 2021 she was runner-up in Campaign’s Agency Leader of the Year. She has won many creative and effectiveness awards at the highest level - D&AD, One Show, Cannes, LIAAS, Clios, Campaign Big, Creative Circle, British Arrows, Caples, Effie’s and IPA Effectiveness. Under her stewardship as founder and CCO, creative agency Mr. President was been awarded Agency of the Year by The Drum and AdAge, and independent agency of the year in Campaign. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549211711699-PV0B9405FWQEEABM2WYO/960x720_62_20140928_224720_LAURA_JORDAN_BAMBACH_2.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. Since April 2024, Laura is the Founder and Chief Creative Officer of creative agency Uncharted, with two acclaimed women of the industry, Hattie Matthews and Fern Miller.. In her role at Grey London, she leads one of WPP’s most creative agencies and both sits on the Global Creative Council and chairs the EME Council. In 2021 she was runner-up in Campaign’s Agency Leader of the Year. She has won many creative and effectiveness awards at the highest level - D&AD, One Show, Cannes, LIAAS, Clios, Campaign Big, Creative Circle, British Arrows, Caples, Effie’s and IPA Effectiveness. Under her stewardship as founder and CCO, creative agency Mr. President was been awarded Agency of the Year by The Drum and AdAge, and independent agency of the year in Campaign. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549211712800-16BEHOD2DQ9X79UFXMJ9/rankin_laura.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. One of the world’s few female Chief Creative Officers, she is former president of D&AD, has recently been named one of Britain’s most influential people within the Debrett’s 500 annual list for the second year running, scooped up Individual of the Year at the Dadi Awards and been awarded an honorary doctorate for her services to graphic design from University of the Arts London (Norwich). https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549211647652-JB7BWQILHV6D80C6EAWP/Laura_TomK.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. - Biography For over 20 years, Laura has brought her fresh and experimental approach to the creative industries. Combining technical exploration with passionate storytelling, she has won numerous awards for her commercial work and been recognised globally as an innovator and industry leader across communications and design. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556888504481-7GHSJQL7WUGLOP81UNCU/alumni-award-winners-2018-v2.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. In 2018 she received the Alumni Award for Art and Culture from the University of New South Wales. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549211713359-S05GBLACY6ICQWSG95EA/Tattoo-LauraJordanBambach.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. Laura is also a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries. With over 90,000 members operating in 55 cities worldwide SheSays includes mentoring, events and the online career progression tool The WEI. She founded OKO, an app-based mentoring and career development programme that connects young people with individuals in business through personality profiling. She is also a co-founder of The Great British Diversity Experiment, the largest practical experiment in diversity and its contribution to commercial creative practice. And because she loves solving real-world problems with creativity, she also founded CANNT Festival, for diverse talent that can’t go to Cannes Lions. She lectures around the world extensively and has been invited to be part of the Facebook Global Creative Council, a think tank to help steer the future of social media. She has been a jury member or chairman on many prestigious industry awards including D&AD, Cannes Lions, ANDYS, The British Arrows, Eurobeat, Campaign Big Awards and Creative Circle. In 2023 she was President of Caples. Laura continues her arts practice exploring areas of identity and gender; and is also a trained taxidermist. Find her on Wikipedia here. And on LinkedIn here. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556888532115-WBS194G5FF6Y0BREF8JX/28379579_1690376487694289_3447495460233674752_n.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. She was one of BBC’s 100 Women in 2018. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556888564686-6U96E9EPNMR8UD1EO4PZ/iamremarkable_carousel_5-2x.jpg Founder & Chief Creative Officer at Uncharted, founder SheSays & Oko, speaker, author & artist. https://laurajb.com/talks daily 0.75 2023-09-22 https://laurajb.com/talks/2023/9/22/hear-me-talk-about-my-journey-on-how-i-became monthly 0.5 2023-09-22 https://laurajb.com/talks/2019/5/3/listen-to-my-interview-the-cyber-feminist-on-charles-days-fearless-podcast monthly 0.5 2019-05-03 https://laurajb.com/talks/2019/2/3/marketing-can-save-the-world-shesays-brighton monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/the-art-of-persuasion-apg-noisy-thinking monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2017-renegade-inc-on-women-creatives monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/cannes-2017-the-vowss-and-the-state-of-creativity monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2017-monthly-ad-review-with-the-drum monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/durban-2016-interview-with-bizcommunity monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/durban-2017-women-in-advertising-with-susan-credle monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2015-advertising-week-europe-creative-bravery monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2015purpose-and-mr-president monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2014-dampad-interview-part-1 monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2014-dampad-interview-part-2 monthly 0.5 2019-04-26 https://laurajb.com/talks/2019/2/3/london-2012-diversity-in-advertising-profile-on-laura monthly 0.5 2019-02-03 https://laurajb.com/talks/2019/2/3/london-2011-getty-images-profile-on-laura monthly 0.5 2019-02-03 https://laurajb.com/talks/category/inclusion monthly 0.5 https://laurajb.com/talks/category/purpose monthly 0.5 https://laurajb.com/talks/category/work monthly 0.5 https://laurajb.com/talks/category/podcast monthly 0.5 https://laurajb.com/talks/category/talk monthly 0.5 https://laurajb.com/talks/category/comment monthly 0.5 https://laurajb.com/talks/category/SheSays monthly 0.5 https://laurajb.com/talks/category/creativity monthly 0.5 https://laurajb.com/talks/category/interview monthly 0.5 https://laurajb.com/writes daily 0.75 2019-04-26 https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1556295506522-4WZM1UGPFC39ZZYEKSL1/Screenshot+2019-04-26+at+17.15.43.png Publications and Writing Cosmic Love Wonder Lust is a documentation of the arts collective ‘Imperial Slacks’ which Laura was part of, a seminal arts group in Sydney in the 1990s and early 2000s. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549209866667-EOEN1T3YUGT8KXI5QX9H/The_Little_Trailblazers_cover_png.png Publications and Writing The Little Trailblazers, edited by Rob Ford, is a children's book for 2-5 year olds. The 21 original stories are of empowerment, equality and being your authentic self. My short story ‘The Wet Noses’ features alongside other great tales written by some of the most influential people of the early internet. The Little Trailblazers is in aid of Unicef’s work for children. All the profits from the sale of this book go to help Unicef’s work for vulnerable children around the world. Unicef does not endorse any brand or product. Macaw Books supports Unicef’s work for every child, everywhere. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549209734434-49COPP6DX09P9899J20X/CSP.jpeg Publications and Writing What are the four superpowers to equip you for the age of creativity? Do you remember what it was like to be a child? A time when your imagination would run rife and it was easy to imagine yourself as a superhero? What was your superpower? Flying at the speed of light, X-ray vision, invisibility or the ability to turn your brussels sprouts into ice cream? https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549210189429-N8DX2WUGKEQ8DAD6T60L/s-l1600.jpg Publications and Writing What does the industry need to do today (not tomorrow) to stay valuable and relevant? • Is digital collaboration the death of idea ownership? • What the f**k do clients know about great advertising? • How can copying make you more original? • I feel connected, but do I feel more human? • How are the porn industry, illegal black market and bitcoins changing online culture today? • Should we make things people want rather than make people want things? • How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation. https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1549211209311-YD0X9JAG2U3FC0BL9U1P/Screenshot+2019-02-03+at+16.21.42.png Publications and Writing Would the last person to leave, please turn out the enlightenment? What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best." Read the first few chapters here. https://laurajb.com/art-1 daily 0.75 2023-08-20 https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583847633795-ABCIIE9W3KLX78ILUO3R/01_header%26line_2.jpg Art https://images.squarespace-cdn.com/content/v1/5c504f8f9f8770e33046d8f2/1583848227118-YOO00COI0OI5RSTVV5DL/sitecrop.jpg Art https://laurajb.com/recognition daily 0.75 2025-02-26 https://laurajb.com/contact daily 0.75 2019-04-26